R
You might think it’s all about grammar, but effective copywriting actually begins with listening.
Copywriting is essential for effective online marketing. Regardless of the media behind it.
There are few aspects of your business that impact every touch point like copy writing.
But copywriting is not all about grammar. Whether it’s email, landing pages, social media, etc., you need to put down the right words in order to connect with your audience and persuade them to take action.
That’s why it’s important to invest enough time to at least understand the fundamentals of copywriting, but more importantly, understand your audience.
BUT WHY?
So why is it so important to get your words right when it’s go time?
There are consequences…
- You can hit mark more consistently
OR
- You can miss out on getting more of your ideal customers
- You may not be able to scale your business as quickly
- New & existing customers could leave because you failed to connect via messaging that “gets them”
- You could be attracting the wrong customers and taking time away from everyone else
YOUR WORD CHOICE AFFECTS YOUR AUDIENCE
As business owners, it’s wise we dedicate some time and effort towards understanding the craft of copywriting. What I have for you here, will definitely help you communicate clearly and intentionally.
Copy is what makes them feel convinced, engaged and confident in their purchase.
So when it comes to copywriting, your choice of words can be the difference between missing out on sales or making the sale, and then some.
If you’re not confident in your ability to write effective copy, and don’t have the time, you can always choose a copywriting agency.
They will focus on getting your unique message out to the market, clearly.
You want to make sure any agency, marketing or copywriting, is taking into account:
- Your businesses direction, history and goals.
- Your unique messaging
- Your ideal audience and what their priorities are
- How your audience communicates
- Where your ideal customer is
- P.R.O.P.P
- Positioning (Yours and Theirs)
- 1 Result they seek
- Objections they would have
- Pains/Problems they absolutely need to solve for
- Proof elements
Without this, they’re plugging in their spray and pray formula, to your business (not good).
9 Legendary Traits of Good Copywriting
Writing good copy requires some creativity and a lot of refrain (c’mon, but I’ll look so cool using big words).
It also requires you genuinely empathize with them.
The more specific you are about that target market, the better you will be able to communicate and connect with your target audience.
To help you up your online game, here are nine copywriting tips you can implement today, to connect and encourage people to take action.
1. KNOW YOURSELF
Be clear on who you are in the market.
It’s hard to read the label when you’re inside the jar. This one’s probably the hardest.You can evolve your positioning by examining what you’re good at and where you might want to develop.
What differentiates you? What are you known for? What do you want to be known for?
2. KNOW YOUR AUDIENCE
Know who you’re selling to if you want to make an impact. The more specific you are about that target market, the better you will be able to communicate with your target audience. Remember that you’re here to provide a stand out solution to a specific set of people. You don’t want to try to reach everyone and end up not reaching anyone at all.
3. KNOW WHAT MOTIVATES THEM TO ACT
You need to understand what drives your target audience. What makes them tick? Once you know who they are and what they want to be identified with, your words will connect.
What are the unique and relevant benefits of your product? What’s their ideal state? What’s their main pain point?
4. BE CONSISTENT
The best way to get your message across is by building a strong brand voice that’s consistent across all of your marketing materials. Be sure to write for your audience and always keep in mind who you’re writing to.
That means using copy that conveys the same message, even if it gets used in different formats or media (such as social posts, video scripts or blog posts.)
It also means using the same voice and tone that resonates with your target audience.
5. WRITE FOR YOUR AUDIENCE’S SAKE, NOT YOURS
Don’t get so caught up in the product you’re offering that you forget your reader’s journey. Understand the various points of that journey. And lead with the benefits of your product.
You need to write copy that will convince people to take action, but it also needs to be interesting enough for them to read.
6. KEEP YOUR LANGUAGE SIMPLE
Your writing should be straightforward and easy to understand. It’s not about showing off what a great writer you are – it’s about clarity and connecting your message directly with your specific audience, getting them to take action.
7. BE EMPATHETIC TO THE AUDIENCE’S NEEDS
Don’t offer something that you wouldn’t be excited to buy yourself, and by all means don’t write like someone who you wouldn’t buy from. Be real with your audience, because if they sense that you don’t believe in what you are selling they won’t either.
What’s exciting about what you’re offering? Could a professional help you identify it?
8. EMPOWER YOUR AUDIENCE
Remember, it always has to be about your customer. What are their biggest pains? How can you help them solve them? Speak to how you’re going to help them progress further in THEIR journey.
9. TAKE IMPERFECT ACTION (IT’S A JOURNEY)
Keep in mind, there’s a cost to not keeping your copy aligned with your overall goals and mission. Copywriting can impact nearly every part of your business so getting your authentic voice out there is necessary.
Have an actionable and tangible strategy. Write out a plan with specific goals, a target audience and a specific offer to serve your specific audience. By creating a plan prior to writing copy, you’ll be able to steer clearly year round.
GO FORTH AND CONQUER
Long term, there’s a cost to not keeping your copy aligned with your goals and mission.
And a huge benefit to getting it right.
And that result compounds every year, so don’t let this key piece of the strategy keep you from impact.
Now, take your newly acquired digs, put a plan in place and write some copy.
We hope you found this content useful.
If you have any questions or need help building and executing on a strategy for your business, don’t hesitate to get in touch.
We specialize in delivering targeted, conversion based strategies for growing businesses.
